A Generation on Pause: How COVID is Changing Childhood: Live Discussion and Q&A

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Posted By: Maggie Tancred

In the six months since Covid-19 changed our lives, we’ve wondered how will this change our children. Now, with some research, we’ll see.

How are the kids holding up? Are they able to learn digitally? Has their behavior changed? Has their self-perception changed? How are families behaving differently? What does this all mean for them?

Wynne Tyree, from the research firm Smarty Pants, is here to share a large study of kids 6-17 and the shifts that have occurred (and continue to occur) in children’s lives and how, as parents, we can use this research to understand our children better and find ways to course correct.

Part of The Mother Company’s series on Parenting in a Pandemic.

Wynne Tyree is the founder and president of Smarty Pants market research and consulting firm—a company that conducts consumer research for iconic global brands such as Target, Disney, LEGO, Microsoft and Honda.Wynne is a leading authority on youth and families who has conducted research with thousands of kids, tweens, teens and parents around the globe over the past 25 years. She is a regular speaker at universities, corporations and industry events and a contributor to publications like Kidscreen, Forbes, LA Times and TIME.

The Mother Company has been supporting families with award-winning content for over a decade, offering expert resources for parents and teachers, books and television shows for toddlers through teens, live family events, and more. With everything we do, we aim to make parenting – and growing up – a more connected, more enjoyable, and less stressful experience. We are Helping Parents Raise Good People.