We are in Target!

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This might be one of our most favorite announcements ever:




We are launching our products in 25 stores around Los Angeles and on as part of their LA25 initiative! We are skipping through the aisles with joy!


That means our ENTIRE line of books and DVDs are now being sold at selected Target stores in the Los Angeles area. Everything. Is. At. Target. (for a limited time)

Abbie & Sam jumping in front outside

Please look for us!  Tell your friends. Share the joy!  Here’s what it looks like:


As if Target weren’t cool enough, the LA25 initiative works to localize the store experience for it’s customers by integrating 20 local vendors like Coolhaus, Morning Glory Confections, and Fruigees into select Los Angeles-area stores – pretty rad, right? Check out our Ruby’s Studio series trailer on the wall of TVs in store:


And if you live near the Targets in Woodland Hills, Pasadena or Culver City, you may see Ruby on these cool signs too:

Target, The Mother Co

Target is hosting 3 amazing events and you’re invited!  Our beloved Ruby from Ruby’s Studio will be on hand for a very special story time and autographs and you’ll get to sample some local flavors from some of the other LA25 brands.  Come join us and bring the Best Hybrid Bikes Under 500 kids!
We’re honored by Target’s commitment to locally-relevant brands, and feel lucky to have been selected by them.  It takes a lot of work to create a brand and then get your products into Target and it couldn’t have been a more delightful process.

Target basket full of Moco products

We hope, if you’re close by,  you’ll join us for these very exciting celebration events. And if not, please know how grateful we are to have your support as our little company takes another giant step forward – we wouldn’t be here without you!

Finally, here are all the Targets where you can find us:
Aliso Viejo: 26932 La Paz Rd.
Anaheim Hills: 8148 E Santa Ana Canyon Rd.
Brea: 855 E Birch St.
Carson: 651 W. Sepulveda Blvd.
Culver City: 10820 Jefferson Blvd.
Culver City South (Westfield Culver City): 6000 Sepulveda Blvd.
Long Beach Bellflower: 2270 N Bellflower Rd.
Irvine: 3750 Barrana Pkwy.
Manhattan Beach: 1200 N Sepulveda Blvd.
North Hollywood: 11051 Victory Blvd.
Norwalk: 10600 Firestone Blvd.
Pasadena: 777 E Colorado Blvd.
Pasadena East: 3121 E Colorado Blvd.
Rancho Santa Margarita: 30602 Santa Margarita Pkwy.
Redondo Beach: 1601 Kingsdale Ave.
San Pedro: 1701 N Gaffey St.
Seal Beach: 12300 Seal Beach Blvd.
Torrance: 3433 Sepulveda Blvd.
Tustin: 2300 Park Ave.
Valencia: 24425 Magic Mountain Pkwy.
West Covina: 2831 E. Eastland Center Dr.
West Hollywood: 7100 Santa Monica Blvd.
Westminster: 16400 Beach Blvd.
Whittier: 15614 Whittwood Ln.
Woodland Hills: 20801 Ventura Blvd.
and at!
If you see us in store, snap a shot and tag us at #RubyForTarget!


Posted in: Events for Kids, Videos & Events